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Holyrood Distillery eyes 10 new markets
Edinburgh-based Holyrood Distillery has announced plans to up its overseas presence from 15 current export markets to 25 by early next year.
Holyrood has reported strong export volumes in 2024. The Scottish spirits distillery has said mid-year sales already exceed that of 2023 by 15%.
Giancarlo Bianchi, sales director at Holyrood Distillery, said: “Despite challenging market conditions, Holyrood Distillery continues to see strong international growth and thanks to the unique characteristics of the liquid, our urban location and innovative approach we’ve already exceeded last year’s export volume.”
The Edinburgh-based distillery currently exports to 15 overseas markets, with a further 10 confirmed for early 2025.
It also announced an exclusive partnership with Dutch importer and distributor High Spirits. The Netherlands-based brand is a specialist supplier to the off-trade and works with a network of independent specialist retailers across the country.
High Spirits will distribute Holyrood’s full spirits portfolio, which includes Height of Arrows gin, Elizabeth Yard sherry cask rum, and single malt whiskies Ambir and Embra.
Bianchi continued: “It’s an exciting time for Holyrood Distillery as we announce our partnership with High Spirits and begin distribution of our full spirits portfolio throughout the Netherlands. High Spirits is a young, independent supplier, with a small yet dynamic team who are experts in identifying the best-suited independent retailers for brands.
“Our priority is to identify the ideal export partners to tell our unique story, get liquid on lips and support our full portfolio of super-premium and innovative Scottish spirits, and we believe that High Spirits is the perfect partner to do just that.
In other news, Dutch beer sales have declined in recent months due to tax hikes. According to the Dutch brewers association, the overall decline in beer sales is in the country which struck during the first half of 2023 is due to the 8.4% increase in excise duty on alcoholic beer and an almost 200% increase in consumption tax for non-alcoholic beer, pushing prices up. Read more here.
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