The Drinks Bureau moves into on-trade with Greene King

The Drinks Bureau is today announcing a major expansion into the on-trade market with the official listing of its premium Ready-to-Serve (RTS) cocktails in Greene King’s extensive free-trade pub portfolio.

This new partnership will see The Drinks Bureau’s full range of 1.5L bag-in-box cocktails, including the award-winning Passion Fruit Martini, Espresso Martini, Spicy Margarita, and the newly launched Lychee Martini and Strawberry Daiquiri, available across select Greene King and Belhaven pubs nationwide.

The bag-in-box format, designed for convenience and quality, offers 10 servings per box, ensuring consistent, delicious bar-quality cocktails with every pour. Each cocktail has a 12-month shelf life from production and remains fresh for up to 4 weeks once opened (with no need to refrigerate!).

According to a 2023 report by the UK Hospitality Association, the demand for high-quality pre-made cocktails in pubs has surged by 25% over the past year, driving the rapid adoption of The Drinks Bureau’s RTS cocktails by Greene King and Belhaven pubs across the country.

Acclaim

The Drinks Bureau’s RTS cocktails have already earned significant acclaim in the industry, with the Espresso Martini and Spicy Margarita recently winning prestigious Spirits Business Masters Awards at the RTD & Premix Masters and Passion Fruit Martini winning a Silver.

“We are beyond thrilled to make our on-trade debut with the fabulous team at Greene King”, says The Drinks Bureau founder, Frankie Snobel. “Cocktails offer high cash margins but can be a huge faff for pubs that don’t have the trained staff or time. Our solution provides quick, easy and bar-quality cocktails, so pubs can meet the growing demand from their customers in a low-risk 1.5L format.

“As soon as we tasted The Drinks Bureau’s cocktails, we knew we needed to add them to our product portfolio for our pubs”, says Greene King Buyer, Aaron Van Tonder. “Along with tasting like the real deal, they look great and are so quick and easy to use. We’re seeing some impressive ROS in pubs that didn’t have a cocktail offering before and envisage that this solution will be going from strength to strength across our pubs nationwide.”

Trailblazer

Founder Frankie Snobel is a trailblazer in the cocktail world. Known for shaking up the industry with her luxury cocktail sets and award-winning bottled cocktails, she proved that premium drinks could be both convenient and bar quality.

After her draught cocktail venture, Tipplesworth, was snapped up by a leading global drinks business in 2019, Frankie is back with The Drinks Bureau and ready to stir up a fresh wave of cocktail excitement.

The Drink Bureau’s cocktails are now available in select Greene King and Belhaven pubs nationwide.