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Jägermeister ups its UK festival presence this summer
Mast-Jägermeister is raising its presence at five music festivals across the UK with its own stage, bars and VIP areas.
The herbal liqueur business owner will be drawing in the crowds at its Jägermeister Platz stage, which party goers can only enter by going underneath a giant, 23ft stag before watching headlining artists while sipping its brands at an on-site Jägermeister bar.
The company will be serving ice-cold shots and liquor cocktails such as the Jägermeister Mule – Jägermeister with ginger beer and a lime wedge, topped off with a cucumber to garnish – to festival goers before they hit the dance floor.
Attendees can also pick up a branded bucket hat or bandana and also be photographed in Jägermeister’s vintage Berlin-style Photoautomat, which was previously rolled out at Heaton Park. Jägermeister will also be serving drinks at its very own VIP area at each festival, where a Hubertus Circle bartender offers a one-of-a-kind experience.
The festival season will kick off this weekend at Manchester’s Parklife (8-9 June), which will see house artist DJ Majestic and social media star Fish 56 Octagon take to the Jägermeister Platz stage. The brand’s next appearance will be at TRNSMT in Glasgow on 12 – 14 July and will return for its second year running at Barcode Festival in the first week of July.
Speaking about the festival activity, Jägermeister events manager Trish White said: “Jägermeister is excited to create lasting memories with our consumers for yet another year with the launch of the brand’s very own stage, bar, Photoautomat and VIP area.
White added: “We’re dedicated to bringing the ultimate festival atmosphere and giving people the best night of their lives this summer – an ongoing mission fundamental to Jägermeister’s DNA.”
The five festivals Jägermeister will be appearing at this summer are: Parklife, Manchester: 8-9 June; Barcode, London: 4 July; TRNSMT, Glasgow: 12-14 July; Boomtown, Winchester: 9-11 August and Reading, Reading: 23-25 August.