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Santa Margherita names Andrea Conzonato as new CEO
Historic Italian wine group Santa Margherita has named Andrea Conzonato as its new chief executive officer.
Conzonato, who holds a degree in electronic engineering from the University of Padua, began his professional career in the beauty department of Procter & Gamble before moving to the beverage sector, becoming first COO of Campari North America in San Francisco and then CMO of the Campari Group.
The last decade saw him change industry once again when he joined British American Tobacco (BAT) as area director for Southern Europe and CEO of BAT Italia, before being nominated group head of sales, activations and marketing solutions at BAT’s headquarters in London.
In addition to his vast array of qualifications and experience, Conzonato has many other talents and has also played basketball for 20 years, served as a reserve officer in the Italian Air Force as well as having gained experience of the international scene, all while being an expert in corporate digitalisation.
Speaking about joining Santa Margherita Wine Group, Conzonato said: “I am enthusiastic and honoured to become part of one of Italy’s historic wine companies, one which is characterised by a marked innovatory vein, by the great competence of its human capital and by its position of leadership in almost one hundred markets around the world. This has been achieved thanks to the outstanding cycle of investments it has launched in the last 20 years, which has paid extreme attention to people, to wine regions, and to environmental sustainability.”
Reiterating the group’s position within the wine sector, Gaetano Marzotto, president of the Santa Margherita added: “Santa Margherita has been one of the protagonists in the renaissance of Italian wine and its success around the world, and we intend to continue playing this leading role for a long time to come.”
Santa Margherita is active in almost 100 markets around the world, with a long-established presence in the US, where its direct importing and distribution company Santa Margherita USA operates and where it recently purchased a winery in the Willamette Valley in Oregon. Last year, the group reported turnover of over €260 million, of which 73% was achieved in export markets.