French Bloom

Navigating future drinks: exploring premiumization in no/low, the rise of flexi-drinkers, and their impact on hospitality, retail and fashion

Join us this Dry January for an engaging discussion on the rapidly evolving world of non-alcoholic drinks, featuring the industry leaders shaping the landscape of premium beverages in 2024.

Maggie F. Taittinger, Co-Founder of French Bloom, the alcohol-free French sparkling wine Maison pioneering the ‘super-premium’ category, joins industry leaders like Amy Ferguson, VP Luxury & Lifestyle Global Partnerships for Accor, Katherine Larsen MS from Enotria & Coe, Oscar Dodd, Buyer from Fortnum & Mason for a lively discussion on the future of drinks.

Moderated by Eshita Kabra, Founder and CEO of By Rotation, the panel will explore:

• The evolving consumer attitudes that have catapulted No & Low beverages into their place in top restaurants, hotels and stores.
• The emergence of flexi-drinkers, the versatile consumers spearheading the surge in non-alcoholic choices and catalyzing the premiumization of this market.
• Perspectives on the future direction of the No & Low space a within upscale hospitality and retail landscapes