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Will you secure festival tickets from Jägermeister?
Mast-Jägermeister is reviving its Freeze to Win competition, giving people the chance to win prizes when buying promotional bottles of the liqueur.
As part of the activity, the business’s UK arm is producing 210,000 promotional bottles with temperature-sensitive back labels which will reveal a secret code when stored in the freezer until ice cold. Consumers can use that code to enter the competition.
Speaking to the drinks business, Mast-Jägermeister UK brand manager Bethany Easterman said: “Our temperature-sensitive bottles are a blend of innovation and engagement, enhancing the Jägermeister experience while rewarding our customers with exciting prizes to help bring their best nights to life.”
After receiving over 13,500 entries in 2023, the firm anticipates that 2024 will be “bigger and better than ever”. Bottles will be decorated with neck ties to visually promote the competition to customers and highlight the hundreds of prizes on offer.
This year’s competition sees 480 prizes go up for grabs, including VIP tickets to top festivals in 2024 and 2025, mini-Jägermeister freezing cradles to keep the herbal liqueur perfectly chilled, branded green shot glasses, Jägermeister Jenga sets and e-shop vouchers.
Easterman told db: “This year’s Freeze to Win competition not only celebrates our signature ice-cold shot but also demonstrates our commitment to combining cutting-edge technology with unforgettable consumer experiences.”
Consumers will see the competition launched across social media platforms including Facebook, YouTube, Instagram and X.
Mast-Jägermeister UK head of off trade, Paul McGuiness added: “The release of the temperature-sensitive bottles once again offers our customers the opportunity to win exciting prizes and unforgettable experiences to bring the best nights of their life one step closer.”
The competition is open to all until 31 January and retailers can source the frozen bottles from their existing wholesalers until that time. All prizes can be claimed by entering the codes on the brand’s microsite.
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