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New CEO at Direct Wines

The world’s largest independent wine merchant Direct Wines has appointed Simon McMurtrie as chief executive. McMurtrie has been with Direct Wines nearly a year, joining the company in 2007 as international managing director, and replaces Oliver Garland, previous CEO.

Prior to joining Direct Wines, McMurtrie was global chief executive of International Masters Publishers – a company that provided direct marketing publications in print and media format.
Direct Wines, under its Laithwaites, Sunday Times Wine Club and other business partner brands, is the leading direct-to-consumer wine merchant in the world. The company has annualised sales in excess of £300 million and now has operations in the USA, Switzerland and Australia. In the UK alone, Direct Wines delivered over 56 million bottles of wine in the last 12 months.

Patrick Schmitt, 16/04/08 

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