New marketing director at Thresher

Thresher’s new marketing director, Vibha Hardaker, brings significant retail experience to her role at the company. In addition to nearly ten years with Tesco, Hardaker most recently worked as head of brand and in-store communications for Superdrug and Savers.

The multiple specialist is currently involved in transforming its three brands, namely Threshers, Wine Rack, and The Local, a project which Hardaker’s expertise will be applied to. She confirmed that the group “is entering a period of customer-focused transformation”, adding: “I now have the opportunity to play a leading role in unlocking the group’s rapid growth potential.”

Clinton Cawood, 26/03/08