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News
Blue Nun joins the fashionistas
Langguth and Ehrmanns have teamed up to create a new marketing strategy for Blue Nun among its core target consumer group, young female drinkers aged 21-30. The brand will benefit from a stunning new consumer website, which is being launch at The Clothes Show fashion exhibition in the second week of December.
The online presence will be at www.bluenun.co.uk. Having successfully attended the The Clothes Show last year, the brand owners decided it would represent the perfect launch platform for the new site. “We had a fantastic response to Blue Nun from visitors at last year’s show,” says Ehmann’s marketing director Keith Lay. “Ove 190,000 women visit the show and we’re hopnig that the fun, young celeb magazine style content of the site – including shocking confessionals, wicked nights out and heavenly nights in – will greatly appeal to this demographic.”
Ben Grant, 21/11/07