This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
London conference tackles US market
Billed as an “insiders’ guide” to the American alcoholic drinks market, senior beer, wine and spirits personalities will be unearthing the secrets to success across all segments of the three-tier system at the US Drinks Conference 2007, on Tuesday October 16.
The one-day conference will present an overview of the US market from a range of perspectives including government regulations, the three tier system and the impact of distributor consolidation. Case studies will be presented as well as new market research.
Key questions that will be answered:
What are the critical steps needed to negotiate the maze of US federal and state regulations and licensing requirements?
What are the trends in the US on- and off-trade, and how to use this information to decide how, when and where to market products?
With US distribution consolidating so dramatically, what are the options for new or smaller suppliers?
How to allocate marketing resources?
How to test market products in America?
Real-world case studies of brands that have successfully grown in the US
Understanding and benefiting from the three-tier system of supplier-distributor-on and off-trade retailer.
The US Drinks Conference will be held Tuesday, October 16 at the Army & Navy Club in London. Details and registration for the conference can be found at www.USDrinksConference.com or by calling 001 860 676 7900 in the US and +44 (0)208 205 7277 in the UK.