Cider brand Brothers to sponsor music festival

Brothers cider has announced its sponsorship of Britain’s Glastonbury Festival, a natural fit given that the brand was built over 12 years of sampling its "festival strength" pear cider at the annual event. It was as a result of its popularity with festival goers that the Brothers range was packaged and launched last year.

The current deal makes Brothers the official cider of the festival until 2011. Brothers Drinks’ plans include activity at a number of other music festivals this year as part of an integrated marketing campaign for 2007 worth £2 million.