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Sparkling water brand Perrier moves into mocktails
French sparkling mineral water brand Perrier has launched a range of flavoured beverages, partnering with Metabev in Hong Kong to bring the new mocktails to consumers.
The brand has now launched Maison Perrier, a series of flavoured sparkling beverages in three ranges: Forever, Chic and & Juice.
The Maison Perrier Forever range consists of sparkling water-based drinks in four natural flavours – Lemon, Lime, Peach and Grapefruit coming soon.
Maison Perrier & Juice comes in flavours Pineapple & Mango and Lemon & Guava.
The final range in the series, named Maison Perrier Chic, is the French brand’s first shift into the mocktail category. The range includes the Lemonjito, a non-alcoholic play on the mojito, and the Roséllini, taking inspiration from the Bellini cocktail combined with fermented Syrah grapes.
Perrier has partnered with Hong Kong-based international brand management and distribution company Metabev to launch the drinks in the local market. Metabev organised the Hong Kong launch of Maison Perrier, hosting an event at the Cordis Hotel on 29 November.
Activities at the event included an olfactive workshop in the form of an interactive guessing game to recognise the scents of Lemon, Lime, Peach and Grapefruit. Guests were also able to design their own phone charms with a workshop by jewellery brand Juu Juu. A mixology masterclass and visual art installation, as well as music by French DJ Sam Futura were also available at the event.
Maison Perrier products are available in Hong Kong supermarkets, department stores, convenience stores, e retailers, an exclusive number of bars and hotels.
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