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Champagne Boizel partners with Majestic
Champagne Boizel has announced a new exclusive partnership with UK retailer Majestic from this month.
The deal aims to reinforce the Champagne’s house reputation in the UK, the producer said, and chose Majestic due to its “market leading role within the wine and spirits market”.
As part of the agreement, Majestic will introduce five cuvées from Boizel: Brut Réserve, Rosé Absolu, La Côte 1er Cru Blanc de Blancs, La Montagne 1er Cru Blanc de Noirs and Grand Vintage 2014.
The retailer currently has 209 stores throughout the UK, and Boizel said it was selected for the partnership due to its “singular approach built around expertise, service and passion”. It added that the deal will “broaden its Champagne offering in a significant fashion”.
Tasting
As part of the partnership, Majestic and Champagne Boizel will offer a tasting experience to consumers in all Majestic stores and its three thousand partners in the UK restaurant sector, including gastropubs, bars, restaurants, fine dining establishments and hotels.
In addition, the companies said they “share a common vision of quality and authenticity”, and it comes as part of a “new impetus” from Florent and Lionel Roques-Boizel in recent years, with the duo producing different cuvées and renovations to the Champagne house.
Florent Roques-Boizel, Champagne Boizel’s chief executive officer said that it was “convinced” by Majestic’s “impressive network of shops” and “by the passion and expertise of its teams in the wine and Champagne sector”.
He said: “The company’s significant growth in the restaurant sector over recent years and its strong potential for growth are also assets for Champagne Boizel’s presence in the UK.
“This exclusive agreement positions us as a preferred supplier and will allow us to contribute to the development of Majestic’s range of premium Champagnes in retail as well as on-trade.”
Delighted
Jake Biggs, Majestic Champagne Buyer, said the retailer was “delighted” that “such a prestigious Champagne family name” had been brought into the Majestic range.
He said: “Boizel’s history, family ownership and reputation for producing quality wines all fit perfectly with our proposition and will further enhance our position as the UK’s leading wine specialist.
“We know our customers will love Boizel as much as we do.”
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