Viral ‘chicken wine’ launches in magnum

La Vieille Ferme Rosé, widely known as the ‘chicken wine’ after going viral online, has now launched in magnum following a 96% surge in sales at UK supermarket Sainsbury’s.

UK supermarket Sainsbury’s has announced it will now be stocking La Vieille Ferme Rosé in magnum bottles (1.5l).

Sainsbury’s reported a 96% boost in sales of the wine compared to this time last year, which the supermarket attributed to the wine becoming a “viral sensation”.

‘Chicken wine’ is the nickname given to a winemaking project made by producer Famille Perrin. The wine, hailing from the Rhone Valley, became a fan favourite in the UK, particularly among a younger female audience, with many taking to TikTok and Instagram to profess their love of the brand.

La Vieille Ferme Rosé became such an internet sensation over the past year that discount supermarket Aldi launched an own-brand version.

In an attempt to build on the hype, Famille Perrin has now released the wine in larger format exclusively to Sainsbury’s.

The supermarket already stocks the rosé in standard 75cl bottles, as well as 1.5l bag-in-box and 18.7cl minis. It also offers other wines in the same range including La Vieille Ferme Rosé Reserve, La Vieille Ferme white and La Vieille Ferme red.

Magnums of La Vieille Ferme Rosé will be available in selected stores from Sunday 27 October.

‘Chicken wine’ is not Famille Perrin’s only claim to fame. The Perrin family also owns Château de Beaucastel and Miraval, the rosé produced for Brad Pitt and Angelina Jolie. The two movie stars are embroiled in an ongoing legal battle over the rosé brand. Read more here.

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