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BIVC announces new director and co-president
François Bouteille has taken over as director and Bertrand Minchin as co-president of the Bureau Interprofessionnel des Vins du Centre-Loire (BIVC).
Bouteille, who will succeed Edouard Mognetti in the director role, holds a degree in business law and intellectual property, and has a specialisation in vine and wine law from Bordeaux University.
He has always worked in the wine industry, starting his career with the Champagne Trade Association, before moving onto a consulting firm in Australia that specialises in the protection of appellations. He was most recently the director of the Vouvray Syndicate.
In his new role, François Bouteille will be “committed to championing the spirit of independent winegrowers” as well as “promoting the terroirs and appellations of Centre-Loire”, both domestically and internationally, the BIVC said.
Diversification
One of his tasks will be to enhance economic research initiatives to identify new markets and diversify the offerings of Centre-Loire wines, the group said.
He said that he was “absolutely convinced” that the Centre-Loire vineyards were “gaining recognition”, and critically “have immense potential among wine lovers of all ages, both in France and abroad”.
Bouteille added: “The technical and promotional strategies developed by BIVC support the sustainable growth of our eight appellations and two IGPs, with the immediacy of single grape variety wines providing an easy entry point for a broad audience and allowing them to continue their exploration by discovering a wonderful mosaic of terroirs.”
Co-President
In addition, Bertrand Minchin, a winegrower from Menetou-Salon, has succeeded Jean-Dominique Vacheron as co-president of Centre-Loire Wines, and will be representing viticulture for the next three years.
Arnaud Bourgeois from Famille Bourgeois will serve as the other co-president, representing the trade.
Bertrand Minchin is a member of the Vignerons Indépendants association, where he previously held the position of vice-president.
He is also a member of the General Assembly of Centre-Loire Wines and serves on its communications commission.
“The vineyards of Centre-Loire are unique and cherished by all, representing an incredible heritage with strong shared values,” he said.
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