Alejandro Bulgheroni Family Vineyards builds APAC presence

Alejandro Bulgheroni Family Vineyards Italia is looking to build its presence, visibility and reputation across markets in the Asia Pacific (APAC) region, with specific focus on China, Japan and Korea.

Alejandro Bulgheroni Family Vineyards Italia owns brands including Dievole from Chianti Classico, Podere Brizio and Poggio Landi from Montalcino and Tenuta Meraviglia and Tenuta Le Colonne from Bolgheri.

The Italian wine group has partnered with Nimbility to build its presence in markets across the APAC region. Initial key focus markets will be Greater China, Japan and Korea.

Alejandro Bulgheroni Family Vineyards Italia owns the largest area of organically certified vineyards in Tuscany and has put a huge effort in recent years behind more sustainable methods of viticulture. All its estates are certified organic.

In Bolgheri the group will inaugurate a new wine cellar next year, carved out of an abandoned quarry.

Nimbility will firstly work to secure the right distribution partners in each territory for the brands and then help to develop the network of downstream trade customers with a strong focus on the fine dining and hospitality sector for building reputation and visibility of the wineries.

“We are really excited to begin working with Alejandro Bulgheroni Family Vineyards Italia”, says Francesca Martin, founding partner at Nimbility. “These wineries will add both breadth and depth to our portfolio of Italian wines enabling us to offer a far greater range of quality wines to our customers. The estates have history, authenticity, international standing and most importantly, exceptional quality behind them so we are looking forward to being able to tell their unique stories and introduce these stunning wines to wine lovers across APAC.”

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