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Budweiser backs dispense apprenticeships with further investment
Budweiser Brewing Group plans to introduce five new people to its Drinks Dispense Apprenticeship this autumn.
The apprenticeship programme, now entering its fourth year, offers training to individuals who will eventually help install and maintain draught equipment in over 28,000 licensed premises across the UK and has already seen 15 apprentices complete the course over the past three years.
Each of the former apprentices are now working full time for Budweiser Brewing Group across eight different British regions and is the company’s way of making sure that the skills and expertise needed to maintain the throughput of its beers remains high.
According to the company, the apprenticeship scheme was initially established to develop drinks dispensing nous, but has also helped the business to complete around 14,000 installations and service approximately 80,000 breakdowns annually.
The apprenticeship programme has been supported by the beer giant investing over £10,000 in an on-site training centre at the City of Wolverhampton College, plus there are further plans for more investment which is set to “enhance the facilities and support apprentices” for the future.
Added to this, the Budweiser Training Academy is fully equipped with the brand’s own equipment, benefitting not only the company’s trainees but also candidates from competing companies, which it has said will assist in “further supporting collaborative, practical learning and development across the industry”.
As part of the training, candidates are led through a 15-month framework and modular assessment journey, enabling them to gain hands-on experience in the installation, maintenance, and repair of beverage dispense equipment in various venues, giving them the ability to deal with a multitude of issues and scenarios across venues.
Speaking about the reinvestment into the intitiaive, Budweiser Brewing Group on-trade commercial controller Ryan Marshall admitted that “collaborating with City of Wolverhampton College is immensely rewarding” and said the company was “honoured” to share its expertise “to ensure the future success of this growing industry”.
Marshall explained: “As live events continue to drive footfall into venues, pubs, and beyond, it’s an exciting time to support the on-trade. Pubs and breweries across the country depend on our beers being poured to the highest standards, and our apprentices will be trained to uphold these expectations.”
Conor Deasy, drinks dispense technician, and graduate of the scheme, added: “During the programme I was constantly learning and improving my skills within the trade, getting both practical and theoretical training on the systems and techniques used. The added incentive of the scheme ending in employment for such a large and leading FMCG company was a massive bonus. The combination of support, training, ongoing improvements, and innovations make this apprenticeship scheme one I would highly recommend to anyone.”
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