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Jägermeister Pantone bottles set to become collector items
Jägermeister has partnered with Pantone to release two new limited edition packs available in its signature colours of orange and green.
The new colour-ways, which the company has named “Culture Orange and Herbal Green” are intended to “showcase the duality of Jägermeister and embody the full character of the
brand”.
Speaking to the drinks business, Mast Jägermeister SE GTR vice-president, Tobias Witte said: “The new Jägermeister signature colours, ‘Herbal Green and Culture Orange’ showcase the Yin and Yang of the brand – two opposites that together, create a balanced whole. The colours symbolise the two sides of Jägermeister: the brilliant and intense orange stands for the brand’s passion for best nights and the urban face of Jägermeister and the deep green symbolises a profound respect for nature, natural ingredients, and the craftsmanship that goes into creating our premium herbal liqueur.”
The two limited editions centre around the iconic Jägermeister bottle which appears for the
first time in a monochrome design with a matt finish and a Pantone colour label. The
packs also include matching shot glasses in a Pantone colour tin.
The Culture Orange edition spotlights a Jägermeister race car design with a Porsche Carrera RSR in 1:43 scale. The Herbal Green version features a stag’s head pourer.
Witte told db: “This evolution of the core colours connects our two brand worlds with all their diversity and nuances. Through the creative partnership with Pantone, we will shoot Jägermeister onto the radar of design aficionados and infuse a freshness and energy into the brand that will inspire and engage collectors and shoppers worldwide.”
Mast-Jägermeister global team lead brand marketing and collabs Christian Suding explained: “Together with Pantone, we have evolved our unmistakable brand colours. Our biggest icon, the square bottle is at the heart of both limited design packs and the monochrome design elevates them into true collectors’ pieces.”
According to the company, 560 packs in each colour are available exclusively online across selected markets globally, including 100 packs of each edition in global travel retail, available through Gebr. Heinemann and retailing at €199 each.
The initiative is being supported by a digital campaign with Gebr. Heinemann, prompting
consumers to register for early access from September on its loyalty programme.
Witte added: We are delighted to collaborate with our GTR partner, Gebr. Heinemann to share these special packs with their customers” and hinted that as soon as they became available “they sold out within hours”.
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