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Trivento reveals where the potential lies for Argentinian wine

20 July 2023 By db staff writer

Trivento CEO Marcos Jofré explained to db what he would change about the industry and where the potential lies for Argentinian wine.

db: Tell us what we should open in 2023 and what you think has the best ageing potential?

Jofré: Trivento Private Reserve Malbec. This wine is crafted from grapes grown in our vineyards in the Uco Valley and aged for eight months in oak barrels. Trivento Eolo Malbec 2019 is my choice for those looking to acquire a wine to cellar. You can expect it to age gracefully for up to 15 years.

db: If you could fix one thing, what would it be?

Jofré: The issue of water in Mendoza. If I could fix something, it would be to maintain or even expand the amount of hectares to sustain the livelihoods of many grape producers.

db: You’ve conquered the UK and also made an impact in the US. But where would you like to make your presence known next?

Jofré: The UK is a well-established market for our brand with significant growth potential, especially in the higher-tier segments. In the case of the US, we have had a strong performance. Our efforts are also focused on Mexico, Brazil, Korea, and Japan.

db: Are we set to see a big boom in white Malbec? Or indeed a variety of grapes from Mendoza’s vineyards that showcase the diversity? Tell us what’s exciting and, essentially, what’s next to keep an eye on.

Jofré: The Malbec variety beautifully expresses the diversity of Mendoza and Argentina’s terroirs. With White Malbec, we have found a large portion of our consumers eager to try a different kind of Malbec – one that is fresh, low in alcohol and calories, suitable for enjoying on many more occasions than the traditional styles. Next year we will showcase all the work we have done in our Chacayes and Paraje Altamira vineyards in the Uco Valley, at the level of individual plots and micro-plots.

db: If you could remove one challenge or adapt one thing connected to Argentinian wine, what would it be?

Jofré: The challenges we face due to being far from consumer centres or the complications arising from the country’s macroeconomic issues. The truth is, many times we ourselves impose limitations on Argentinian wine, which is not only about Malbec but also includes excellent Cabernet and other varietals.

db: How far has the winery come on its sustainability journey?

Jofré: We have neutralised 100% of the greenhouse gas emissions from the electricity consumed in 2022. Our commitment to zero emissions and zero waste currently stands at a 96% recycling rate. I envision a future of achievements that may seem impossible today, aided by innovation in our processes and forthcoming technologies. We genuinely believe in sustainability, and it is not just a nice thing to say. However, we cannot claim to be sustainable because there is always more we can do.

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