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Freixenet launches sparkling rosé ice pops in time for the summer
There is now a new way to enjoy your pink fizz, with the introduction of Freixenet Sparkling Rosé ice pops.
The new 5% ABV frozen popsoicles, produced with rosé wine to recreate the light and fruity characteristics of Freixenet Italian Sparkling Rosé, will be making their debut at the Freixenet van at Pub in the Park festivals that will be taking place throughout the UK over the summer months.
Speaking about the launch, Samantha Cross, Freixenet brand manager at Freixenet Copestick said: “Rosé wine continues to be a popular choice and, building on the huge success of our Italian Sparkling Rosé, we wanted to deliver a fun and novel way for the consumers to engage with the Freixenet brand this summer.”
Cross explained: “Infusing rosé wine into ice pops, we are expanding the brand appeal and have created a refreshing and convenient way for consumers to enjoy their favourite sparkling rosé whilst on the go at the Pub in the Park festivals this summer.”
For anyone who is keen to sample the sparkling rosé ice pops, but cannot attend Pub in the Park, there will be further opportunities to try them. Simply keep an eye on @freixenetuk on Instagram and Twitter to find out where else the new ice pops will become available.
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