London Essence named fastest growing mixer in GB

Britvic-owned The London Essence Co. has been named as the fastest growing mixer brand in Great Britain, after posting a retail sales value of £15 million.

London Essence has cemented its market position within the premium mixer category, after reporting “exponential growth” across the retail and hospitality sectors in Britain over the last 12 months.

The brand’s retail sales value now sits at £15 million, and the company accounts for 5% of the premium mixer category in Great Britain.

Its retail sales value reached £5m, while its hospitality sales value topped £9.3m, marking 64% year-on-year growth.

In part this growth is thanks to the launch of the brand’s Freshly Infused premium mixers on dispense, which has been rolled out in over 1,000 hospitality outlets.

Melanie Ginsberg, UK head of marketing at The London Essence Co., said of the brand’s position: “We’re thrilled to announce The London Essence Co.’s strong growth figures within both retail and hospitality. It’s been great to discover that consumers are still looking to enjoy an elevated experience both at home and out of home, despite the environmental challenges.”

Ginsberg hinted at “exciting plans for the rest of 2023”, assisting trade partners drive category growth, ramping up deployment of the Freshly Infused mixing dispense platform, and delivering “elevated mixed drinks and solus serves”.

“This, alongside our summer programme of events, digital media and branded activations in both retail and hospitality, will deliver a truly elevated summer season for London Essence,” she added.

In October last year Britvic introduced its London Essence mixers brand to a range of top restaurants and bars in the Middle East. 

Speaking to the drinks business, Ian Bullock, commercial manager – Middle East & North Africa at Britvic said: “We’re thrilled that London Essence is now available across on trade accounts in Dubai. This launch signifies the start of our expansion into the Middle East and we also plan to launch into the rest of the Gulf Cooperation Council (GCC) in the coming months through our network of partners across the region.”

Related news

Bourgogne wine see global growth despite difficult market conditions

Playing the long game: fine wine’s global trajectory

Brits prefer a G&T to a cup of tea