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Athletic Brewing reintroduces Soul Sour for Black History Month
Athletic Brewing Company has relaunched its Soul Sour beer for February in celebration of Black History Month.
The non-alcoholic brewer first introduced Soul Sour, brewed with Amarillo, Citra, and Mosaic hops along with lemon peel, back in 2021 as a way to celebrate the “beauty, achievement, and legacy of black culture”.
Athletic Brewing co-Founder and CEO Bill Shufelt said: “We love bringing this brew back each year, and continuing the legacy of community, collaboration, and empowerment. We’re excited to continue utilising the profits from Soul Sour to support diversity and inclusion within our industry.”
This year’s can features label artwork from Sabrena Khadija, a Sierra Leonean-American illustrator and features a bright and vibrant black community with African geometric patterns woven throughout.
100% of profits from the 2023 release of Soul Sour will be donated to organisations working to break down barriers in the brewing industry. These include: Lifting Lucy which helps support black, indigenous, and all women of colour (BIWOC) on their journeys in brewing and the Sacred Heart University Brewers Scholarship Fund as well as a raft of other impact initiatives.
Lifting Lucy co-founders, Ashlie Randolph, and Tranice Watts explained: “To be able to partner and use the proceeds to grow and expand upon our brand initiatives like ‘Brewsters Brunch’ that invites BIWOC to network, share stories, experiences, and challenges within the brewing and beverage industry is special”.
Alongside the relaunch, Athletic Brewing will also publish blog and posts on its social channels featuring Crystal Rose, the co-director of Climbers of Color. Additionally, Athletic Brewing Company Scholarship recipient Rodney Woodard is due to join the brewery’s Without Compromise podcast
Soul Sour is available to buy for a limited time via the Athletic Brewing Company webshop.
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