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Maison Perrier-Jouët releases last vintage 2007 Jeroboam as NFT

20 October 2022 By Eloise Feilden

Maison Perrier-Jouët has released its last limited-edition Belle Epoque Jeroboam vintage 2007 as an NFT in partnership With BlockBar and Hong Kong Digital Art Fair, priced at US$10,000.

The release marks the first ever non-fungible token (NFT) launched by the French Champagne house.

With only 10 available in the world, BlockBar.com is exclusively releasing the last of the three-litre Belle Epoque 2007 engraved with the message ‘1st Perrier-Jouët NFT’. The Belle Epoque 2007 of the Perrier-Jouët exclusive Anemone Collection is composed of six Belle Epoque vintage cuvées embellished with floral lacework, fashioned in 24-carat yellow gold by master goldsmiths of Orfèverie Felix.

Dov Falic, BlockBar Co-Founder & CEO, said: “We’re delighted Perrier-Jouët has chosen to drop its first ever NFT on BlockBar.com as we continue our mission to bridge the digital and physical worlds of luxury.”

The Perrier-Jouët vintage 2007 NFT release also coincides with an “important milestone” for BlockBar, as the NFT marketplace celebrates its first birthday by “releasing our first of many champagnes”, Falic said.

A one-night stay at UNESCO World Heritage Site Maison Belle Epoque is also included in the release. Located in the centre of Epernay in Northern France, Maison Belle Epoque contains the largest private collection of French Art Nouveau in Europe. The experience also includes food offerings by executive chef Sebastien Morellon paired with Belle Epoque cuvées, vineyard and cellar tours, and tastings of the non-vintage range.

BlockBar NFT holders and guests of the Hong Kong Digital Art Fair will receive early access to the drop going live globally on 21 October.

In other news, Winechain, an NFT platform specialising in fine and prestige wine DTC sales, has raised €6 million of backing from some of the best known names in fine wine, ahead of its launch later this year. The platform’s new backers join some well-known names, which includes the Moueix family of Videlot and Perrin family of Château de Beaucastel.

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