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Marketing: Other News
Havana Club has launched an experiential marketing campaign called “Piece of Havanaâ€. Already rolled out in Glasgow and Brighton, the Cuban experience is set to continue across the UK. It involves exposing the rum brand’s target audience to live music performances, cigar rollers, and exclusive photography of Cuba. Primarily supported by the Piece of Havana website, other mediums will be used to drive traffic to the site.
Also taking an experiential approach is Diageo, which has launched a campaign entitled “Smirnoff & The Electric Cabaretâ€, which highlights the vodka brand’s mixability using an eclectic mix of entertainment. The initiative forms part of a £12 million marketing campaign for Smirnoff in the UK.
A new print campaign was launched by Leffe last month featuring the tagline “Savour Life. Savour Leffeâ€. The 10-week campaign will appear in a number of national titles, including the front page of the Saturday Telegraph magazine.
The International Wine and Spirit Competition (IWSC) plans to address an increasingly international drinks market. Brandhouse WTS has been appointed to assist with marketing and branding the awards.
As an extension of Hardys food and wine matching text service, the brand is launching a direct marketing campaign, mailing recipe cards to wine consumers on Constellation’s database.
© db August 2006