Business Appointments: Fell lands at SABMiller

Nick Fell is to become SABMiller’s new group marketing director. He joins the international brewer from Cadbury Schweppes where he looked after the global commercial strategy of the company.

Prior to that he worked at Diageo where he was global marketing director for Guinness and global brands director for Johnnie Walker.

Fell has been brought on board at SABMiller to develop the company’s key beer brands, including Peroni, Pilsner Urquell and Miller Genuine Draft.

“I am delighted to welcome Nick to the SABMiller group,” said chief executive Graham Mackay. “He has an impressive track record in consumer marketing, having built a range of international beer and spirits brands. This experience, combined with his insight into the complexities of managing international brands in multinational businesses, will greatly benefit SABMiller.”

Fell said, “I am pleased to be joining SABMiller. It is clearly a leader in the brewing sector with a strong global footprint and some great beer brands. I look forward to working with the team and believe my experience will assist the business to
deliver further growth particularly in the areas of innovation and the move to premium and international brands.”

© db August 2006