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The 10 most popular wine brands in the UK

12 July 2022 By Louis Thomas

These are the most popular wine brands in the UK, according to recent approval ratings gathered by YouGov.

While cheap and cheerful Australian and American brands do particularly well, Champagne, at least for special occasions, is also a favourite for the average drinker in the UK. What is especially clear is that the public has quite the sweet tooth, which may partly explain the stereotype about British dentistry.

These are the wine brands which the highest percentage of those surveyed expressed a positive opinion about, according to the survey from the first quarter of 2022. Without further ado, here are the ten wine labels the British public goes for when trying to booze back better.

1) Blossom Hill – 44%

The Californian brand has bloomed into the wine label with the highest approval rating in the UK (according to this one poll). Known for its off-dry rosé (around 8 grams of sugar in a 175 millilitre glass), it’s probably not the most exciting brand for a connoisseur. But, with its consistency and low price, it’s easy to see why it has such a strong market of loyal fans.

2) Echo Falls – 41%

With regards to the fruit fusion form of Echo Falls which most of us will be familiar with, its credentials as a wine are disputable, with it being more of a chimaera of juice with a bit of wine. However, for this writer, it met three of the criteria for a great student drink: sweet, fruity and affordable. That sweetness does, of course, come at a sugary cost with 9.2g of sugar in a 175ml glass of Echo Falls Fruit Fusion Summer Berries.

3) Jacob’s Creek – 40%

Jacob’s Creek has been released by Orlando Wines for almost 50 years. Since 1989, Orlando Wines has been a subsidiary of Pernod Ricard. In that time, the Australian brand has become the go-to for many consumers, and a staple of many a school fair drinks raffle.

4) Moët & Chandon – 39%

In at number four is a rather notable premium upgrade compared to some of the other entries on this list. As lower entries will show, the public has a real thirst for Champagne – with the recent Platinum Jubilee providing a nifty branding opportunity for a bottle of bubbly.

5) Dom Pérignon – 36%

With 80% of those surveyed knowing of Dom Pérignon, compared to 74% for Moët & Chandon, the Champagne house is arguably the most well known of all. Of course, like the previous entry on this list, it is under the umbrella of LVMH. As popular as it is, there is still an exclusivity to the product, with yacht deliveries reserved for the most elite of customers.

6) Casillero del Diablo – 33%

With the devilishly handsome Pedro Pascal fronting its advertising campaign, it’s no surprise that the Chilean wine brand has flown off supermarket shelves. However, despite its reputation as an affordable drop, owners Concha y Toro’s more premium products are becoming a bigger part of its business.

7) Bollinger – 33%

From Aÿ and a century-old fixture of Ascot, it’s clear that Brits really do like their Bolly. Churchill, famously a Pol Roger quaffer, called Champagne “the wine of civilisation and the oil of government” – not that it seems to have been of much help in recent years. Recently, Bollinger unveiled its latest release made entirely from Pinot Noir.

8) Yellow Tail – 31%

The second Australian instalment on this list, the Casella Family Brands-owned brand was developed in 2000 and has been going strong ever since. The name is taken from the yellow-footed rock-wallaby (not to be confused with a kangaroo, which is a different marsupial altogether). It’s certainly easy to see how it has been able to tie down the market, sport. Earlier this year, Casella Family Brands put 35 of its properties up for sale.

9) Gallo – 30%

The largest family-owned winery in the United States has made a splash on the other side of the Atlantic, with UK shoppers lapping up the bargain booze. Earlier this year, the company introduced price-marked peel-able labels in an effort to keep prices consistent for customers.

10) Martini Asti – 29%

Another one of this writer’s university favourites, it would appear that the rest of the public also agrees that sometimes nothing will hit the spot quite like a sweet Piemontese sparkler, clocking in at 15.6g of sugar in a 175ml glass. Ahead of any Prosecco label in the popularity rankings, Martini has shown the UK how to pour, Italian style.

For a taste of wines from a bit closer to home, here are nine wines for when you wish to knock back and think of England. To find out the 10 most popular beer brands in the UK, click here.

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