Marketing news: Moet & Chandon’s summer madness

Balmy summers 1920s style, al fresco Champagne drinking on a cruise on the Thames; these are all images evoked by Moët & Chandon’s new range of summer accessories.

A new star ice bucket, available from Selfridges and Caviar House from this month, will be sold with a bottle of Moët & Chandon Brut Imperial Non-Vintage Champagne.

Waitrose will also be selling a Moët single-bottle bag – ideal for sunny outdoor activities.

In further summer activity, the Moët bars in Selfridges around the country, as well as other selected bars, will be featuring Moët Champagne Summer British Berry Bellinis, which are made with Funkin fruit purees. With a choice between white peach, strawberries or blueberries, they’re a stylish way to cool down in summer, while contributing to your 5-a-day.

© db July 2006