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Delevingne sisters secure Sainsbury’s listing for Della Vite
Della Vite Prosecco, created by Chloe, Poppy and Cara Delevingne, has won its first national grocery listing with Sainsbury’s.
The launch coincides with a lift in consumer demand for premium Proseccos and the meteoric rise in Della Vite’s popularity since its launch in August 2020 along with the national retailer’s plans to offer shoppers a more varied selection.
The sustainably-produced Proseccos, made in the heart of the Valdobbiadene valley, are part of the Delevingne sisters’ mission to challenge and elevate consumer perceptions with a high quality Prosecco.
Created by a third-generation wine-making family, the Della Vite Superiore is made exclusively from hand-picked Glera grapes and offers a rich, extra-dry palate, with aromas of citrus blossom, olive, crostini and chamomile.
The resulting Prosecco, which benefits from a longer fermentation period of 60 days as opposed to the standard 30 days, has a smooth texture and a long finish and is also suitable for vegans.
The Sainsbury’s listing for Della Vite is part of the retailer’s Future Brands programme – an initiative that aims to promote and support up-and-coming brands.
Della Vite general manager Clara Latham said: “Winning our first national grocery listing is a landmark moment and we’re excited to be able to offer Della Vite to a wider audience across the UK. As one of the few branded Proseccos on the market, Della Vite has an exciting future ahead in educating and re-shaping consumer perceptions around how good Prosecco can really be. We’re also thrilled to be joining the Sainsbury’s Future Brands programme, which will open up a range of exciting ways we can activate both instore and online, maximising our partnership and really taking Sainsbury’s shoppers on the journey with us.”
Sainsbury’s Champagne & sparkling wine buyer Rosie Williams added: “We’re very aware of the changing consumer behaviour around Prosecco, both in terms of the increase in frequency of drinking occasions, as well as the demand for a higher quality offering. Della Vite is a premium Prosecco which will be great as we enter spring and summer.”
The Della Vite Superiore rolls out across 292 Sainsbury’s stores nationwide from this month onwards and retails at £26 per bottle.
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