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Clarkson’s Farm star launches new cider

11 April 2022 By Louis Thomas

Kaleb Cooper captured the hearts and minds of millions for his role as Jeremy Clarkson’s trusty farm hand on the hit Amazon Prime series. Now he has released a cider under the former-Top Gear presenter’s Hawkstone label.

Cooper gained a reputation as a man who liked to keep it local – so much so that on the show he recounts when he went on a school trip to London and refused to leave the bus. The cider is a collaboration with Guy Lawrence, whose cider mills have been in the Weston family for five generations. Though Westons are based in Herefordshire, Hawkstone is keeping it Cotswolds. Only locally grown British apple varieties will do. Perhaps the one concession made to internationalism is the Champagne yeast used. The cider is then matured for up to half a year and cold filtered.

Cooper has now become a celebrity of international proportions, with one million Instagram followers and calls from many that the show should in fact be renamed Kaleb’s Farm. Use of social media has been integral to Clarkson’s marketing of his Hawkstone Lager. The posts promoting the drink follow the humorously provocative tone set by Clarkson, with one captioned: “An apple a day keeps the doctor away, imagine what a pint of our cider could do.”

Clarkson himself is throwing his considerable pulling power behind Copper’s cider. With an additional feature in The Times Magazine this weekend and Amazon also promoting the cider for sale, Cooper seems to have the marketing well and truly covered.

The no-nonsense attitude of Cooper, which has made him such a popular figure, can be seen when he tasted the cider, the summation of six-months of hard work: “That’s f**king good!”