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Barton & Guestier launches limited edition artwork for Bordeaux wine bottles
Barton & Guestier has teamed up with Bordeaux artist WOO on a new artwork to celebrate the history of the French wine house, launching a limited edition run of its Bordeaux Red.
Based in Bordeaux, WOO is a multidisciplinary artist creating mixed-medium artwork combining elements of calligraphy and graffiti.
WOO’s painting is inspired by the history of Germain Rambaud (1732-1822), Barton & Guestier’s first cellar master. He was the first winemaker to systematically fine and prepare Bordeaux wines including Lafite, Margaux and Haut-Brion, using a filtration system to remove sediment and bacteria in order to preserve wines for long journeys. During the 18th century, the wines were transported in barrels using egg whites.
Launched as a celebration of the 200 year anniversary of Rambaud’s work, the brand invited the local painter to celebrate Barton & Guestier’s history through the artwork.
For Barton & Guestier, the exclusive canvas – reproduced in limited edition on the labels of its B&G Bordeaux Red, pay tribute to Germain Rambaud and his fine winemaking methods.
The painting reflects many details that relate to the company itself and to Rambaud. An eggshell depicted in the painting represents the egg white used to fine the 18th Century wines, while a drawing of an envelope is included as reference to Rambaud’s letters which the brand still holds today.
The limited edition comes on the 2020 vintage of the Bordeaux Red. The wine itself is a blend of Merlot and some Cabernet Sauvignon and Cabernet Franc, with a ruby red colour.
On the nose red and black berries (redcurrant, cherry, and blackcurrant) are combined with spicy and minty notes, according to the brand. On the palate the wine is fruit driven with a good balance, round and velvety tannins and a long fruity and spicy finish.
For Barton & Guestier teaming up with a local Bordeaux artist is part of the brand’s Corporate Social Responsibility strategy.
Barton & Guestier is also taking steps toward sustainability with a focus on its use of land, energy, water, and overall carbon footprint.
Château Magnol, the company’s headquarters and estate, was certified ISO 14001 in 2013 and received the High Envronment Value Level 3 certification in 2017. It is also a member of the Environmental Management System for Bordeaux Wines.
The goal is to receive environmental certification for all wines between now and 2024.
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