Asahi celebrates spring with limited edition cherry blossom beer cans

Japanese beer giant Asahi has launched a limited edition cherry blossom can design to celebrate sakura season this spring.

Cherry blossom season is one of the highlights of the year in Japan, and Asahi has release some limited edition versions of its most popular beers in celebration.

Clear Asahi’s spring edition, named Sakura, uses a certain type of hops called sabro which are particularly aromatic, giving the beer a spring flavour.

For Asahi Super Dry’s spring makeover, according to Japan Today, the contents of the can have remained the same while the can has taken on a bright pink, floral design.

Asahi Dry Zero, a non-alcoholic beer, has also been revamped for the season. Aesthetically, the can has taken on a silver and pink blossom-inspired look.

春が待ち遠しいあなたに #クリアアサヒ から朗報🗞️✨

🌸🌸🌸🌸🌸🌸🌸
新発売‼️
クリアアサヒ桜の宴
🌸🌸🌸🌸🌸🌸🌸

クリアアサヒならではの爽快な飲みごたえ🍺
華やかな香りに仕上げました☺️🌸

ピンクのパッケージで心ワクワク💗
春は明日、来る〜！？😆

飲んでみたいと思ったら、RTしてね🌸 pic.twitter.com/jVm4kjUhVC

— アサヒビール ASAHIBEER (@asahibeer_jp) February 2, 2022

Asahi announced the news to followers on Twitter this Wednesday, calling the Clear Asahi offering “a refreshing drink unique to Clear Asahi, finished with a gorgeous scent”.

The brewer invited followers to speak the word, saying “if you want to drink it, RT it”.

Fans of the brand have responded well, with one Japanese Twitter user commenting: “Clear Asahi is delicious. I’m a big fan of Asahi”.

Other have said they are looking forward to trying this weekend once they get off work.

Last month Asahi announced it is changing the recipe for its flagship Super Dry beer for the first time in its 35-year history.

Hops will now be added later on in the brewing process for a more robust taste and increased body while maintaining its signature dry finish.

The new iteration of the beer will roll out in mid-Feb, along with a new brand logo and design, but only in Japan. Read more on that here.

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