Silent Pool slams drinks industry for sustainability inactivity
Silent Pool believes drinks companies need to stop talking about sustainability and begin implementing initiatives much sooner.
The Surrey-based distiller which launched its Green Man Woodland Gin, in the world’s first paper bottle as “a love-letter to Surrey – Britain’s most wooded county” on Earth Day during the Spring, spoke candidly to db about how too many drinks companies are delaying their eco-packaged launches in favour of just talking about them.
Silent Pool marketing manager Melissa Thorn said: “We hear a lot of other drinks companies saying ‘we are going to have a cardboard bottle in two years time and it’s just going to be brown and have the brand name on it,” but asked: “How many of them are really doing very much about this right now? This year, we wanted to show that drinks companies can and should do things properly – they can launch a bottle like ours and have it look great and it does not need to take them years to do it,”
Thorn revealed that Silent Pool distillery “worked with a company called Frugal Pack” and, together, they created the ultra lightweight bottle for the Green Man Woodland Gin launch. 
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“Silent Pool is a place that is stunning and gorgeous and in many ways that serves as a constant reminder that we need to give back. We have a lot of sustainability initiatives at the distillery and this has been a natural next step, but it has not taken us a long time to do it,” said Thorn.
The 70cl bottle is “completely full of gin and yet it is extremely light” and “is already available on Amazon and a few eco sites as well as being distributed to Australia,” said Thorn, reminding that, ultimately, its existence should serve as a reminder to other drinks companies that talking about environmentally-conscious values and actually acting quickly and implementing them are very different things.
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