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Fauna Brewing has launched a range of beers that have been inspired by and support endangered African wildlife.
London-based Fauna Brewing has partnered with three charities, the Cheetah Conservation Fund, Painted Dog Conservation and the African Pangolin Working Group to release three beers, each dedicated to a different endangered species.
The range, which includes Cheetah Lager (4.5% ABV); Wild Dog IPA (4.2% ABV) and Pango Table Beer (2.8% ABV), is the brainchild of Fauna’s founder Phil F Howard, who studied Zoology at university and went on to train as a bush ranger in Botswana, working to protect animals at risk.
Howard said: “The largest problem currently facing the world is climate change and species decline. We are facing the world’s sixth mass extinction, with over 100 species going extinct every day. This is a biodiversity crisis and action needs to be taken now. At our core, Fauna is a purpose driven brand. We believe everyone should strive to make a change no matter how big or small and we make it as easy as drinking a beer.”
Even at this early launch stage, the conservation work has already begun. Thanks to the Cheetah Conservation Fund, Fauna has covered the cost for the support and care of two livestock guard dogs which are specially trained and placed with local goat and sheep farmers, scaring away wild predators such as cheetahs which in turn stops farmers from going out and hunting cheetahs, reducing the level of human-animal conflict.
Through the Painted Dog Conservation Fund, Fauna has removed 45 life-threatening snares and funded 100km of anti-poaching patrols in the Zimbabwean wilderness.
In addition, Fauna has funded a satellite tracker through the African Pangolin Working Group, which allows the re-introduced pangolin to be properly monitored during its rehabilitation back into the wild.
The beers, which are suitable for vegans, will retail at £2.70 per 330ml can and will begin rolling out to shops, pubs and bars this summer. |
