This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Baron Philippe de Rothschild appoints Freixenet Copestick as UK distributor
Baron Philippe de Rothschild has appointed Freixenet Copestick as its sole importer and distributor in the UK for its Mouton Cadet wine brand.
Created in 1930 with the aim of making Bordeaux wines both affordable and approachable, Mouton Cadet has grown into a 10 million-bottle wine brand sold in over 100 countries.
The goal of the collaboration between Baron Philippe de Rothschild and Freixenet Copestick is to “affirm Mouton Cadet’s presence in the UK market and strengthen its desirability for consumers across all channels”.
The agreement was led by Henry Boyes, head of on-trade for Freixenet Copestick; Rob Hilton, head of operations for Freixenet Copestick; and Nicolas Rochon, export area director for Baron Philippe de Rothschild.
“I have known the wines and the business of Baron de Philippe de Rothschild for many years and have always been impressed by their consistent quality, excellence and attention to detail. It’s a world-renowned business and will be a great addition for Freixenet Copestick.
“We are thrilled to be working with Mouton Cadet – it’s such a complementary fit for our business and we are all enthusiastic to be representing this powerhouse bran – but we are also delighted to be working with all of their other French wines and estates. It’s a very exciting time for our business,” Boyes said.
“We strongly believe there are signs that the UK consumers are falling in love with French wines once again, and we aim to be at the forefront of this resurgence,” he added.
Véronique Hombroekx, deputy managing Director of Baron Philippe de Rothschild said: “We are delighted to be entering into this new partnership with Freixenet Copestick.
“The UK is a strategic market where we want strengthen Mouton Cadet’s presence and Freixenet Copestick is the right partner to match our ambition. We are pleased to start this new story with them.
Freixenet Copestick is a leading sparkling wine supplier in the UK, supplying wines across the off and on trade with a strong branded portfolio.
The company owns the online retailer Slurp and London on-trade suppler Jascots.
Mouton Cadet is a 10 million-bottle Bordeaux wine brand with a range spanning 10 Bordeaux appellations. The brand works with 250 partner winegrowers across 1,500ha, “selecting the best parcels in the highest quality terroirs”.