Colangelo takes on Podere Le Ripi

New York-based Colangelo & Partners has been asked to look after the marketing activities in the US for biodynamic Tuscan wine estate Podere Le Ripi.

The agency will be responsible for developing and executing a comprehensive communications plan to target key media, trade and industry influencers. Colangelo & Partners will focus the campaign on strategic media and trade relations to increase Montalcino-based Podere Le Ripi’s brand visibility and support sell-through opportunities.

With vineyards on both the east and west sides of Montalcino, Podere Le Ripi produces terroir-driven Brunello di Montalcino wines from three single vineyards.

Founded in 1997 by Francesco Illy, the estate has been biodynamic since 2012, in a project spearhaded by winemaker and CEO, Sebastian Nasello.

“My greatest aspiration is to continue making wines that find harmony between nature and human intervention,” Nasello said.

“We’re excited to raise the awareness around these wines and the compelling Podere Le Ripi philosophy through our partnership with Colangelo & Partners.”

“We’re thrilled to add Podere Le Ripi to our Italian portfolio. It is a privilege and a huge responsibility to work with such a prestigious property, to tell their story, and help achieve their communications goals,” added Gino Colangelo, president of Colangelo & Partners.

The estate joins a growing roster of Italian accounts at the agency, including Ornellaia, Trentodoc, Pio Cesare, Frescobaldi, and Tenuta di Arceno.