I heart Wines appoints Rylan Clark-Neal as brand ambassador

I Heart Wines has appointed English TV personality Rylan Clark-Neal as the brand’s ambassador in the UK as the label celebrates its tenth birthday this year.

Clark-Neal, who’s recently presented Strictly Come Dancing and Supermarket Sweep, has been tasked to support I heart Wines for 2021 through dedicated advertising and press campaigns, designed to put the brand “at the centre of shared fun times”.
Dani McDonald, Senior Brand Manager said: “I am delighted to welcome Rylan to the i heart team. His effervescent personality echoes the brand persona as well as the fun, informal and playful tone of voice. After a challenging year we all need some light relief and Rylan will certainly spark energy and humour into our communications. The partnership also coincides with i heart turning 10 years old this year, so Rylan will certainly help us celebrate in style, watch this space!”

Rylan Clark-Neal, said: “You can’t beat a glass of i heart, especially when it comes to Saturday night wine time. I’m really excited to be working with such a fun, out-going brand that really makes wine simple and easy. I can’t wait for what’s on the horizon”

Clark-Neal will be supporting i heart Wines throughout the whole of 2021 on a range of projects including media, social and a tenth birthday celebration.

I heart Wines was created in 2010 and launched in 2011 in UK retailers. It is currently the tenth largest wine brand in the UK off-trade, worth £116.6m RSV with 22% YOY growth (IRI to 27/12/20).