Distill Ventures has launched a free film series dedicated to shedding light on the New World Whisky category and the trends driving interest towards this lesser known but rapidly growing space.

Episode 1 – The Drinker

The first episode focuses on the drinker, and an exploration of the New World whiskies that are on offer to quench the avid whisky drinkers’ curiosity for something new.

Episode 2 – The Creators

The second interviews whisky makers from around the world about what inspired them to break free from traditional expectations of whisky by experimenting with new ingredients and production methods.

Episode 3 – The Sellers

The third episode explores the innovative style of the category through its focus on digitisation through online shows, tastings and subscription-based offerings.

Episode 4 – Flavour & Discovery

The series concludes with insights from various industry experts including global whisky expert, Becky Paskin, as well as Andy Gemmell, owner of The Gate in Glasgow, Dr Ivan Saldana, founder of Abasolo in Mexico and Dawn Davies, head buyer at The Whisky Exchange.

Frank Lampen, co-founder and CEO at Distill Ventures said: “New World Whisky is a category that we’ve long believed in. Since we founded DV in 2013, over half of our committed investment has gone to growing and scaling the next generation of global whisky brands.

“Eager to play our part in contributing to the industry, we always aim to share the knowledge and experience of our founders, partners and team so that we can collectively work together to develop the category.

“We hope our new series provides viewers with a glimpse into what we believe is one of the most exciting, dynamic spaces in the industry.”

Further Reading: Download Distill Ventures’ Trend Report: The New World of New World Whisky