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Kiss launches spirits label
Glam rock band Kiss is working with a Swedish merchandising company on a line of spirits.
Kiss, known for their heavy make-up, daring costumes and bassist-turned reality T.V. star Gene Simmons, have partnered with Sweden’s Brands for Fans on two full-strength, premium spirits due for release this year.
Through a deal brokered by brand management company Epic Rights, Kiss and Brands For Fans will launch them in Europe, Japan and Australia before the end of 2020.
It comes nine years after the band first delved into the drinks industry. Kiss partnered with wine distributor Rewine to release their own brand of wines and beers in 2011.
Brands for Fans has a history of creating merchandise for rock legends, including Motörhead, Slayer, Ghost, Judas Priest, Scorpions.
Sari H Wilholm, Marketing Director and co-founder of Brands For Fans said: “The first money I earned was spent on a KISS record. To find myself 40 years later having them as Brands For Fans clients, I don’t even know where to begin.
“It feels so fun and exciting to finally take KISS into the premium alcohol beverage segment, and they have chosen the right partner for this.”