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VSPT aiming for 100% sustainable packaging by 2030
Chilean wine group VSPT aims to reduce the quantity and weight of its bottles and packaging so that 100% are separable, reusable, recyclable or compostable by 2030.
Keen to tackle the global issue of waste generation, by 2030 the company also aims for 60% of its packaging to be made from recycled materials with zero PVC use.
To encourage consumers to recycle VSPT’s wine bottles, the firm will include recycling instructions on all of its labels.
“This new challenge aims to build on the robust sustainability management already implemented by the group,” a VSPT spokesperson said. “Our concrete and long-term solutions to environmental issues positions the VSPT Wine Group as a role model for the wine industry,” they added.
In order to qualify as an ‘Ecodesign’ product, manufacturers have to meet minimum requirements related to energy efficiency.
Having long been a pioneer of eco-friendly initiatives, VSPT was named the Green Company of the Year in the 2016 Drinks Business Green Awards and Ethical Company of the Year in 2018.