Patrón launches cocktail pantry on Amazon

Ultra-premium Tequila brand Patrón has launched a cocktail pantry collection on Amazon in a bid to tap into the growing trend for at-home mixology.

The Patrón Pantry is a one-stop shop for budding bartenders seeking to recreate bar-grade cocktails at home using ingredients you’d find at the supermarket.

Collaborating with a number of the mixologists who have taken part in the Patrón Perfectionists cocktail competition, consumers can choose from three cocktail recipes created by London-based Giulia Cuccurullo, Vancouver resident Jared Schmidt, and Allan Suárez from Mexico City.

Shoppers can select their cocktail of choice and have the ingredients delivered to their door to shake up and enjoy at home. Each kit includes a recipe card. Catering to all palates, each of the cocktails uses a different Patrón expression.

“With consumers increasingly shopping online and shifting to cocktail deliveries and drinks at home, we have been working to elevate the user journey,” said Joanna Botwood, marketing director, Europe, at Patrón.

“The Patrón Pantry on Amazon reflects the increasing consumer demand for making simple but delicious drinks at home from ingredients that are easy to find.

“It has given us a platform through which we can continue to showcase the bartending talent within our community, on new channels for the on-trade.

“We see this as an innovation that anticipates what the next chapter of online shopping looks like, with a wider shift to experience-led formats enabling consumers to customise purchases and activities,” Botwood added.