Hemingway Rum Co aims to increase European distribution

Hemingway Rum Company is looking to expand its European distribution for its Papa’s Pilar Rum which was inspired by the writer Ernest Hemingway.

Instagram: @papaspilar

Distributing in Sweden, the Czech Republic, Greece and Denmark since early 2019, the company plans to expand to additional European markets.

Maker of award-winning Papa’s Pilar Dark and Blonde rums, the company opened a fulfillment facility in the Netherlands in February to accommodate the European expansion.

Created in collaboration with Hemingway’s estate, Papa Pilar is inspired by Ernest ‘Papa’ Hemingway and celebrates his literary legacy and adventurous spirit.

Hemingway Rum Company is based in Key West, Florida, a short distance from where Hemingway would dock his boat called ‘Pilar’ when a resident in the area.

Papa’s Pilar Global Managing Director, James Kempland, said: “Papa’s Pilar, inspired by one of the world’s greatest adventurers and literary figures, Ernest Hemingway, has been extremely well-received in European markets since we began distribution earlier this year.

“The European market for ultra-premium rum is growing rapidly, and we’ve been ramping up production in the US to provide those higher-end spirits consumers a uniquely rich and complex Dark and Blonde sipping rum.”