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Gin boom still sees ‘no signs of slowing’ as pink gin sales more than double
The number of people drinking pink gin in the UK has “more than doubled”, according to new research into the relentless growth of gin sales.
The gin boom shows “no signs of slowing” and Britain’s on-trade sales of the juniper-laced spirit were worth £1.42 billion in the 12 months to mid-May 2019, according to a report from research analyst CGA insights.
It said that drinkers bought £392 million worth of pink gin in the same time period, a “remarkable” eight-fold increase on the previous 12 months.
In line with sales, the number of British consumers drinking pink gin has more than doubled in the last year—from 2.2 million to 5.1 million.
Interestingly, more than half (54%) of them said they don’t drink gin generally, which CGA said suggests that they have been “temped away from other spirits and cocktails to try pink gin.”
More than 61,000 licensed venues now sell pink gin — a number that has more than tripled in the last 12 months, according to the report.
Levels of interest in pink gin vary significantly from region to region. Across Britain, pink gin accounts for 27.5% of all gin sales, but the proportion rises to 40.2% in Lancashire and 38.0% in the north east. In London, meanwhile, their share is barely half the national average at 16.1%.
Interesting to see the sales split by region with London half the national average, to me it tells a lot about the “londoner” and the “rest of the country” average drinker, very useful information when thinking of launching a new product, London is not always the best place to launch.