Tovaritch! expands presence in UAE

Russian vodka brand Tovaritch! has signed a distribution partnership with Truebell which will see its spirits stocked in the supplier’s Barrakuda stores in the UAE from July.

Commenting on the news, Eugenio Litta Modignani, CEO of Tovaritch! Spirits International SA, said: “Barrakuda in the Emirates, represents the Elite of the spirits retailers. To have our brand available to such location is a big achievement and partnership for the company. This partnership signals our brand’s ever-growing international recognition as a top quality vodka.”

Tovaritch! has also reported record sales in Canada following its partnership with trade body Société des alcools du Québec (SAQ). The vodka is also now available in Brussels airport duty-free in both terminals.

Earlier this month the brand partnered with Save The Children to take part in its centenary fundraising gala, with a total of £1.6 million raised to help the charity.

Modignani added: “We are happy and privileged to be once again part of the Save the Children initiative that sees its mission in transforming the lives and future of children around the world.”