Inverarity Morton takes on ocean-friendly wine

Scottish importer Inverarity Morton has taken on the UK distribution of ‘Sea Change’, a new ecologically-minded wine brand aimed at ocean conservation that has been commended by Sir David Attenborough.

Developed by 10International, the range actively supports ocean conservation with 25 euro cents from the sale of each bottle being donated to Plastic Oceans UK and Sea-Changers, two charities geared towards raising awareness of the problem of plastics in the ocean and supporting beach clean-ups and conservation efforts.

Furthermore, no plastic was used in the finished product, the bottles are lightweight to minimise emissions and no capsule covers are used to cut down on waste further still and the labels are made from a mixture of grape waste (15%) and material from FSC-certified forests.

The range was voted ‘Best Green Launch’ by the drinks business at its recent Green Awards.

The wine range itself so far comprises a red and white wine, a Chardonnay and a Negroamaro.

Toby Sigouin, wine buyer for Inverarity Morton, said: “When I first caught wind of this project, I immediately signalled it as something we wanted to back. It is such a well-considered, well-judged proposition in the face of a very real environmental crisis.

“The statistics on plastic pollution in our seas is alarming and these wines, which are excellent quality at a very affordable price point, will help stimulate both conversation and action. We intend to do justice to this great cause.”

Toby Hancock, co-founder and director of 10 International, added: “We are delighted to be working with Inverarity Morton to launch and partner with for our Sea Change project due to their engagement and commitment to the environmental message right from the start.

“The response and enthusiasm to Sea Change by the whole team has been overwhelming and this, combined with the strong distribution the company has, gives us full confidence that the brand and message will be spread far and wide.”