Macallan releases ‘The Macallan Concept Number 1’ in Hong Kong

Following its Asia debut on 1 January 2019 in Singapore’s Changi International Airport, The Macallan Concept Number 1 has been officially released in Hong Kong.

The label and packaging of ‘The Macallan Concept Number 1’ features a “surrealistic interpretation of The Macallan’s Six Pillars”, namely the “spiritual home, curiously small stills, the finest cut, exceptional oak casks, natural colour and peerless spirit”, said the distillery.

Created from whiskies matured first in Sherry-seasoned oak casks and subsequently for an equal amount of time in ex-Bourbon casks, The Macallan Concept Number 1 is a whisky crafted to explore maturation more imaginatively, according to The Macallan.

Commenting on this series, Macallan master distiller, Nick Savage, says, “The Macallan Concept Number 1 is whisky reimagined, offering a compelling new sensory experience that rewards with every sip. The innovative process developed to produce this remarkable single malt pays tribute to the visionaries of the surreal art world and reflects our continuous search for excellence.”

Adding further, Igor Boyadjian, Edrington’s global travel retail director, said: “We’re proud to unveil the first release in The Macallan’s latest innovative travel retail-exclusive product range. By “breaking the norm”, The Macallan Concept Number 1 reinforces our commitment to offering exciting products to travellers and we’re confident this fresh innovation will prove attractive to travellers and collectors alike.”

In addition to Hong Kong, The Macallan Concept Number 1 will be available in selected airports throughout Asia Pacific from February 2019 onwards.

The spirit carries a retail price of HK$985.