Hallgarten strengthens team with new marketing boss

UK wine distributor Hallgarten & Novum wines has strengthened its senior leadership team with the appointment of a new marketing boss.

Colin Cameron, head of marketing at Hallgarten & Novum

Colin Cameron is joining the wine importer from William Grant & Sons, where he was head of marketing for global travel retail, to develop the company’s marketing team, increase support for Hallgarten’s portfolio of key agencies and strengthen the collaborative relationships with customers across the trade.

He will report directly to managing director Andrew Bewes.

Bewes said Cameron brought a wealth of experience in the premium wine industry, and had a real understanding of the business of its core premium on-trade and independent retail customers.

“Colin is joining Hallgarten at a key time for the business and the industry; his appointment reflects our determination to further enhance the services and support we offer our customers,” he said.

Prior to his role at William Grant & Sons, Cameron was director of commercial planning & activation at Enotria, having previously worked in global marketing role at Diageo, as well as Justerini & Brooks, Percy Fox and Pernod Ricard.

He has worked with international wine brands such as Champagne Pommery and Marques De Riscal, as well as global spirit brands including Johnnie Walker, Glenfiddich, Baileys and Hendrick’s.