Broadland adds to sales team

Broadland Wineries has appointed Matthew Vowles as its national account manager, adding someone with experience with big brands to its sales force.

Vowles joins from Treasury Wine Estates where he was business manager working on Blossom Hill, Wolf Blass, Lindemans and 19 Crimes.

His appointment follows that of Liz Cobbold in April. She joined as senior brand manager having held similar senior positions at Adnams and Tesco.

She was promoted to marketing director for the UK and US last month.

Vowles said his brand experience will be of use to Broadland.

He commented: “Broadland brands Minivino, Three Mills and Proudly Vegan are now listed by three multiple grocers. The company has real potential to be a major player in the branded wine category.”