DFS kicks off inaugural craft festival

DFS Group, the world’s leading luxury travel retailer, is hosting its first ever Craft Festival at Singapore’s Changi International Airport, allowing travellers to taste and experience over 73 craft gins, whiskies and beer brands with producers from around the world.

During the six-week festival which lasts from 21 September to 31 October, each of the weekends throughout the festival will host different spirits brands and their ambassadors including Whitley Neill, Oxley Gin, Botanist, Copper Dog and Tanqueray Gin.

In addition, DFS will be the first consumer retailer in Singapore to stock the newly launched, Tanglin Gin. Taking inspiration from the Little Red Dot, Tanglin Gin is the first made-in-Singapore gin and is infused with the essence of orchid, Singapore’s national flower.

Another collection of craft beers including Singapore’s award-winning Archipelago and Freemantle’s famed Little Creatures beer will also be featured during the festival.

“Today’s drinkers are looking for fresh brands that have a unique identity and heritage,” said Brooke Supernaw, DFS Group senior vice president of spirits, wines, tobacco, food and gifts.

“Following a resurgence of the cocktail culture, consumers want to enjoy innovative and hard-to-find products, and DFS is proud to maintain its market-leading position by offering interesting brands with a strong story that reflects true craftsmanship.”

The craft spirits scene has seen an impressive boom in the last decade, with an increase in consumers looking to purchase and enjoy small-batch brands.

“At DFS, we believe in providing our customers with new and engaging retail experiences,” said Wilcy Wong, DFS Group managing director Singapore and Indonesia. “The Craft Festival provides us with a platform to showcase our impressive collection of small-batch spirits and introduce our customers to unique and exclusive products, some of which can only be found at DFS.”

Showcasing the best of small batch spirits and craft beers, festivities at Terminals 1, 2, 3 and 4 will feature a carnival theme. In each DFS store, travellers can enjoy entertainment and take part in fun and interactive games and stand a chance to win prizes, such as the latest generation iPhone XS.

All products featured at the Craft Festival are also readily available on iShopChangi.com (www.ishopchangi.com/thecraftfestival). Travellers can also enjoy a 10% discount with the “CHEERS10” promo code at check out.

The Craft Festival also includes a digital sweepstake on iShopChangi.com. After discovering different craft products based on their personality, customers who purchase these craft products online will be entered for a chance to win a grand prize of a bespoke party in Singapore worth S$5,000.

“With the rising popularity of craft spirits and beers, we are delighted to introduce the first ever Craft Festival with DFS. Passengers flying through Changi Airport can look forward to an outstanding line-up of the best of small batch craft brands and opportunities to come face-to-face with some of these artisanal distillers,D” said Teo Chew Hoon, Group Senior Vice President of Airside Concessions, Changi Airport Group.