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Castel’s Jazzy Japes
French wine brand Castel is sponsoring the London Jazz Festival this year.
French wine brand Castel is sponsoring the London Jazz Festival this year. The wine will be stocked in bars at The Barbican and The Spitz as well as jazz venues such as Bar 606 and Vortex. There will be pre-show and interval sampling activity and the brand is linking with the Virgin Megastore on Oxford Street for a one-off jazz event. Nice.
“The association with jazz fits with Castel’s core audience; young professionals and urban dwellers who enjoy an active social life and regularly attend cultural events,” says Anne Burchett, managing director, Castel UK.