Banrock Sows The Seeds Of Love

Banrock Station is spending £500,000 on a summer advertising and sampling campaign.

The message focuses on the environmental credentials of the brand and, in particular, the Banrock Station Good Garden at the Eden Project in Cornwall. The radio advertising on Classic FM features Banrock’s wetlands manager, Tony Sharley. He features in a variety of quintessentially English scenarios introducing various Australian animals to highlight Banrock Station’s Threatened Species Recovery Programme, which is supported by donations from every bottle of wine sold.

Sampling will take place at 14 major train stations in July and August as well as at the Eden Project through August. Consumers will be given moneyoff coupons, a seed mat and the opportunity to win a year’s supply of Banrock Station.